If the name is Zoë, a lot. To us what you call a product is every bit as important as what’s in that product. A name well chosen should convey the product’s principal benefit, which is why we named our dog treats Zoë. Zoë translated from Greek means life, and we believe that dogs give us so much joy in our life, they deserve a little back. We carefully select our ingredients and focus on healthy natural products so that when you feed Zoë you can be confident you are “treating” your pet well.